WHY HIRE ME?

 

 

 

I have collaborated with teams of writers, creatives, and marketing specialists, to both optimise and create content through the lens of Nobelprize-winning behavioral science. Ask me about "decision-making heuristics."

 

 

          Hundreds of Projects

         15,000+ Messages and counting

          Multi-Year Contracts with Top Global Brands

          Winner of Most Prolific Writer Award at Newristics

          Seven Years of Behavioral Science Copywriting Experience

 

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100%

Success rate in improving messaging performance

for every brand with Newristics

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7 out of 10

Brands gain/widen market leadership with Newristics

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>$200 billion

In annual revenue generated by client brands using Newristics

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​Headlines, Taglines, CTA's

& Content galore! ​

 

 

Digital, print and TV ads, radio/podcasts, product packaging, websites, apps, social, email, scripts, UX wireframes, internal communications and sales training content, pharmaceutical messaging and education, medication instructions, donation and public-health awareness campaigns. (B2B and B2C) 

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Need me to make technical or pharmaceutical language more accessible for patients while using behavioral science? Yes!

 

Need me to lean into humor, storytelling, or provocative campaigns for copy that will help drive engagement! I thought you'd never ask...

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Other Client Asks: I have collaborated on overall design, visual aids, new product ideas, landing pages, optimal image selection, customer avatars, and more. ​

Additional writing experience includes published fiction, poetry, plays, scripts, and educational and marketing content for non-profit organizations in South Africa.

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