CLIENT MESSAGE SAMPLES
Big changes since last year? Don't worry, we’ve got you covered. Taxes are done right every time, guaranteed.
Heuristic: Certainty Effect
Getting your maximum refund is quick and easy for returning customers. Snap a photo with your phone, or auto-import your W-2 to get started.
Instant Return and Complication Bias
Make the most of your deductions and credits with your very own tax expert. Just share your documents and we'll keep you in the loop from start to finish.
Illusion of Control
Pick your card. Pay securely.
Heuristic: Illusion of Control
Your balance won't expire, so you can access your favorite apps and games anytime.
Loss Aversion and Ambiguity Aversion
Redeem your code when you’re ready to play. It's that simple!
Complication Bias
Easy, pre-paid, secure. Access over a million apps, games, songs, movies, books, and more.
Anchoring
Pay less. Play more. Google Play Card: you deserve the “extras”
Positive outcome Bias
Faster Transactions, Actionable Insights.
Heuristic: Belief Bias and Positive Outcome Bias
READY. SET. SCALE. Ready for increased user demand? Take business agility to the next level with AMD EPYC™ Processors cloud instances.
Anchoring
High-performance computing for the data center. It's what we do.
Specialist Effect
Capture the Full Benefit of HCI
With the right choice of processor, you can capture the full benefit of HCI right from the core. Get more value from your hyperconverged infrastructure (HCI) with AMD EPYC™ Processors.
Framing Effect
Businesses are Maximising HCI with AMD
Industries are leveraging AMD EPYC™ Processors to get the most from their hyperconverged infrastructure (HCI).
Social Proof
It's not you...it's odor-causing enzymes. Use Product X to neutralize them at the source.
Heuristic: Attentional Bias
Triple Clean -- mask, neutralize, and prevent odors from forming.
Certainty Effect
DIY bug spray not working? Try a formula that lasts. Unique emulsion technology slows the evaporation of active oils.
Choosing by Default
Trust a more secure seal with Ziplock: we do it better than Lunchskins
Background Contrast Effect
A natural, eco-safe grease barrier prevents leaks.
All Natural Effect
Your donation matters.
Heuristic: Egocentric Bias
Join others who've donated to help break the cycle of poverty.
In-group Bias
Give at-risk families a fighting chance to limit the spread of COVID-19: they are in dire need of soap, face masks, hand sanitizer, gloves, public handwashing stations, and education campaigns.
Commitment Bias
PHARMACEUTICALS
Variety of Healthcare Professionals and Patients
Give your patients more with Product X: ease of dosage, improved physical symptoms, and a lowered emotional and social impact of this disease.
Heuristic: Catalyst Fallacy
Product X is the efficacious oral choice: with no infusions or injections, X makes it easy for patients.
Certainty Effect & Complication Bias
Product X is Engineered to Work Differently: An Anti-CD20 Monoclonal Antibody.
Distinction Bias
SPECULATIVE ADS
WEBSITES AND FICTION
Client Ask: Short and simple, using a Google website template and client-selected images.
I re-wrote and heavily edited copy for clarity and brevity. Changed copy to active voice, cut superfluous wordage, and re-organized content to highlight specific services. Leveraged proven behavioral science strategies.
