Hi, I'm Sarah-Jane!
And I Have Ideas
For over six years, my behavioral-science driven copy and design input have appeared across channels for top global brands, in digital and print.
WORK WITH ME
​As a Senior Copywriting Consultant with Newristics, I've contributed to hundreds of projects with global brands, created or optimized over 15,000 messages, garnered the Most Prolific Writer Award, and gained valuable behavioral science insights while driving growth for B2B and B2C clients.
I'm proud to be part of a company that boasts a 100% success rate in improving messaging performance for every brand, with 7 in 10 brands gaining or widening market leadership, and others generating significant annual revenue.
CONTENT GALORE!
My work appears in everything from
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Digital, print, & TV ads,
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Product packaging,
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Websites, apps, social media,
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Email, scripts, UX wireframes,
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Internal communications, sales training content,
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Pharmaceutical messaging, medication instructions,
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Donation and public-health awareness campaigns​.
​Do you need to make technical, complex, or pharmaceutical language more accessible while adhering to strict industry and brand guidelines?
Do you need to lean into humor, storytelling or more provocative campaigns for copy that will help drive engagement?
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I work with writers, creatives, and marketing specialists to both optimize and create content that leverages Nobel-Prize-winning behavioral science heuristics for customers, healthcare professionals, sales reps, and patients.
​Other Client Asks: I have collaborated on overall design, visual aids, new product ideas, landing pages, image selection, customer avatars, and more. ​
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Additional writing experience includes published fiction, poetry, plays, screenplays, and educational and marketing content for non-profit organizations in South Africa.